WE BELIEVE IT'S NOW UP TO ALL OF US TO MAKE A DIFFERENCE!

How four non-fashionistas decided to turn the fashion industry upside down.

Daniel and Wolfgang originally started their journey together 3 years ago, building tech solutions for sustainable brands to help them reach mass-market.They ended up realising that even by building ultimate access to the consumer market, most sustainable brands remain too expensive for the majority of consumers.Acknowledging that it is up to us to create the kind of world we all want to live in, they made a pact to dare to build an entirely new, reverse-engineered version of the fashion industry. One that starts with customer demand - and not driven by supply. A platform that serves both customers and our planet by being highly sustainable and efficient - and thus offering the lowest prices for the best products. And so UPTOUS was born.

Wolfgang

Co-Founder & CEO

Wolfgang has worked in fashion for 18 years. He created his first sustainable clothing company after a trip around the world in 2011. When he's not working, he's either in the ocean, brainstorming how to change the world or putting together his plan to travel to Space.

Daniel

Co-Founder & Product

Daniel is passionate about coding, making music and outdoor sports. He is convinced a new time has come where people that couldn't identify with entrepreneurship so far will lead a new world economy in unconventional ways that's about creating value for everyone.

James

ART & CONTENT DIRECTOR

James has been creating visual content for brands, musicians and cultural organisations since 2013. His creative motto is great design, good storytelling, good humour! He moved from the UK to Berlin to ride out his twenties and then made the trip across the continent to Lisbon last year to enjoy a new pace of life by the sea.

Bruno

Head of Operations

Bruno is originally from Brazil and moved to Lisbon just over 3 years ago. He not only loves animals more than people, but also action over words - especially when it comes to creating a sustainable future. In addition to his 'old' wise soul, he has one of the darkest, driest sense of humour on the planet.

Plutão

CHIEF HAPPINESS OFFICER

Plutão was born on June 5th and is the first UPTOUS baby. When he’s not pooping and peeing where he's not supposed to, he gives us peace and happiness with his loving and funny personality. We believe he is a cross-bred between dog, bunny and dear.

What we value most

We stand for:

BEING INCLUSIVE

Positive change is up to all of us! We are co-creating a community together with you - that everyone can become a part of. It doesn’t matter how much you know about the fashion industry or how sustainably you live already - if you want to create impact, or if you just like to shop for great products at low prices: we are all part of this movement forward together!

BEING TRANSPARENT

We believe that transparency is fundamental if businesses and customers are to collaborate on a new level. To us, transparency means sharing our thoughts, asking the community for help, and sharing our unfiltered insights into how UPTOUS is being created - with the knowledge that we are not perfect and that this is only going to work out if you become part of this journey with us!

BEING UNCONVENTIONAL

We are breaking free from convention and making our own rules about how business should be created and run. Our objective is to fulfil the promise of a better tomorrow by collaborative creation - using methods that haven’t previously existed.

BEING VISIONARY

We believe that the best solutions come to mind when thinking outside the box. Now, more than ever, the world needs solutions for problems that have been ignored for too long. We believe that those solutions need to be created beyond the frameworks and systems that have been put in place over the past few decades. To create positive change means to wander on new territory.

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